Hanging out with the Mad Hatter at NAMM 2019


While hanging out at the Electroswitch spaces, we ran into Ed Heisler, the Mad Hatter. Ed creates aftermarket switch and pickup kits for different guitars to increase their functionality, improve their sound, and overall make the experience of playing guitars better. As engineers, we tend to focus on the specs of parts, their durability, and their cost - all of which are important. But the less tangibles, like the sound or click of a button when used, the feel of actuation, the colors, textures, all add to the overall user experience.

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